Marine Layer is a California inspired lifestyle brand started by two high school buddies on a mission to make the softest shirt possible. Five years, thirty stores and a full line of apparel later, they now have a variety of custom fabrics including their classic t-shirt fabric that’s deemed “absurdly soft.” I worked on everything from store signage to catalogs to website re-designs, keeping a light hearted and playful aesthetic to everything throughout the brand. I recently helped completely re-think the website with new art direction behind the photography and a completely re-designed experience and design.

 

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1. Logo design

2. Experiential

3. Web design

4. Print

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Single Fin Studio, Drawing lines since 1991