Marine Layer recently partnered with the National Park Foundation for a year long series of National Park themed shirts, prints and merch that’s projected to donate $100,000 to the non-profit. For the designs, I took a lot of inspiration from vintage line drawings and screen-printed posters but tried to put a more modern feel by simplifying the imagery. I created the lockup as a way to produce a full series of parks that felt consistent and on brand. After producing the shirts came the creative direction around the photography and product. I directed a photoshoot of the shirts that incorporated props and objects from each park, trying to bring in a lot of our personality to the outdoors.┬áThese were used for an online campaign, social, marketing and a huge giveaway where we sent six customers a vintage suitcase full of clothes, props and two National Park passes for the year. You can check out the site and pick up a shirt here:


View Website

1. Branding

2. Collateral

3. Creative Direction



Single Fin Studio, Drawing lines since 1991