We recently partnered with the National Park Foundation for a year long series of National Park themed shirts, prints and merch that’s projected to donate $100,000 to the non-profit. For the designs, I took a lot of inspiration from vintage line drawings and screen-printed posters but tried to put a more modern feel by simplifying the imagery. I created the lockup as a way to produce a full series of parks that felt consistent and on brand. After producing the shirts, I directed a photoshoot of the products that incorporated props and objects from each park. We tried to bring in a lot of our personality and casual approach to the outdoors.┬áThese were used for an online campaign, social, marketing and a huge giveaway where we sent six customers a vintage suitcase full of clothes, props and two National Park passes for the year. You can check out the site and pick up a shirt here:

 

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Single Fin Studio, Drawing lines since 1991